judith williamson decoding advertisements ebookers

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990. /rebates/2fbook-search2ftitle2fdecoding-advertisements2fauthor2fwilliamson-judith2f&. It provides not an 'answer,' but a 'set of tools' which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied.

If society is to be changed, this vicious circle of 'necessity' and ideas must be broken. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. The overt economic function of this appeal is to make us buy things. This means that one brand of cigarette or hand soap is essentially the same as the next. The first is that there is very little distinction between products in any given category. Decoding Advertisements (Ideas in Progress) Paperback Maby Judith Williamson (Author) 48 ratings Kindle 12.49 Read with Our Free App Hardcover 37.25 3 Used from 30.23 Paperback 15.45 50 Used from 1.46 16 New from 10.69 A fascinating account of how the admen achieve their effects. This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. Judith Williamson: Decoding Advertisements 1 Reply Judith Williamson makes several interesting points regarding differentiation in advertising. A fascinating account of how the admen achieve their effects.?Stuart Hood

Judith williamson decoding advertisements ebookers